Demircan, Dilek; Çanga, Berk; Gün, Melek; Ünal, Çağrı; Önem, İdris; Akıcı, Ahmet
May 2010
Marmara Medical Journal;2010, Vol. 23 Issue 2, p276
Academic Journal
Objective: A new set of developments take place every day in the process of marketing-utilization of drugs/medical products (DMP). It must be known how the consumers approach to them. It was aimed to investigate the observation of students’ attitudes regarding utilization of DMP. Methods: Data were obtained with a questionnaire applied to 205 university students. The details of their attitudes toward the sale of DMP and some of their habits related to the utilization of these products were questioned. Results: The influence ratio of students from advertisements while buying nonprescribed DMP was 11.4%. Most of them were against DMP advertisments aired on TVs and non-TV mass media (70.4% and 64.7% respectively). Their average satisfaction degree of service from the pharmacy was 73% and both the most and least satisfying service was “drug information” (36.0% and 19.5% respectively). Students (especially pharmacy students) were against “pharmacy chains” (59.4%). Conclusion: University students support the continuing of a pharmacy-focused service concerning the consumption of DMP, but disapprove the advertising. Similar researches should also be done for other groups in the society. It would be useful if all these observations were considered in the process of a new organization of the DMP service to consumers.


Related Articles

  • PHARMA ADVERSE TO SOCIAL MEDIA?  // Pharma Magazine;Nov/Dec2011, Vol. 7 Issue 6, p6 

    The article offers information social media in order to promote products. It says that a survey conducted found that 60% of the first port of call for health-related information of the Americans was Facebook. It states that pharmacies are kept on waiting since 2009, when several pharma firms...

  • Junior Stores Get Accessorized. Karinzadeh, Marc // WWD: Women's Wear Daily;9/11/2000, Vol. 180 Issue 48, p32 

    Highlights the fashion trends that attract college consumers. Factors to consider in marketing products to college students; Stores that cater specifically to junior consumers; Products usually bought by such consumers.

  • Direct-to-consumer advertising under fire. Humphreys, Gary // Bulletin of the World Health Organization;Aug2009, Vol. 87 Issue 8, p576 

    The article discusses direct-to-consumer advertising by pharmaceutical companies and U.S. government pressure being applied to curtail this marketing technique. New Zealand's Dr. Dee Mangin says that such advertising is aired to drive personal choice rather than educate it. The article notes the...

  • Are Foreign Products Seen As National Stereotypes? Relerson, Curtis // Journal of Retailing;Fall66, Vol. 42 Issue 3, p33 

    This article focuses on a study on foreign products seen as national stereotypes. To study this problem in a representative sample of college students, a questionnaire was administered to 155 students at Baylor University and Texas Advertising and Management (A and M) University. One is...

  • Post-marketing surveillance. Culliton, Barbara J.; Waterfall, Wallace K. // British Medical Journal;5/10/1980, Vol. 280 Issue 6224, p1175 

    Focuses on the system for monitoring the use and effects of prescription drugs following marketing strategy in the United States. Methods of post-marketing surveillance of pharmaceutical; Emphasis of the Food and Druf Administration on pre-marketing phases of drug development; Creation of the...

  • PRIVATE VIEW. De Menna, Joanne // Medical Marketing & Media;May2009, Vol. 44 Issue 5, p60 

    In this article the author offers her views on several medical advertisements. According to her the advertisement of an Otrivin nasal spray was beautifully art-directed. She added that her impression to the advertisement of CDR Effervescent tablets remind her of what is wrong with the picture...

  • HOW DTC ADS CHALLENGE THE Rx LEGEND. Dickinson, James G. // Medical Marketing & Media;Aug2000, Vol. 35 Issue 8, p12 

    Discusses the way the United States broadcast media handles direct-to-consumer (DTC) drug advertising. Consumer survey results showing that DTC advertising does not have any deleterious effects on the patient-doctor relationship; Patients' ability to decide what drugs they need and purchase...

  • Consumer Trust Takes More than Fair Balance. Smith, Dorothy // Pharmaceutical Executive;Apr99, Vol. 19 Issue 4, DTC Times p18 

    Provides information on the direct-to-consumer (DTC) drug advertising in the United States. Patient information provided in a DTC advertising; Function of DTC drug advertising; Significance of the advertising.

  • Direct-to-Consumer Ads Can Influence Behavior. Peyrot, Mark; Alperstein, Neil M.; Van Doren, Doris; Poli, Laurence G. // Marketing Health Services;Summer98, Vol. 18 Issue 2, p26 

    The article presents research focusing on direct-to-consumer advertising of prescription drugs. The results of a study are given outlining several consumer attitudes and resultant behaviors in response to pharmaceutical advertisements, highlighting their impact on drug knowledge and prescription...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics