Targeted Ads Deserve a Chance

Thierer, Adam
March 2011
Multichannel News;3/14/2011, Vol. 32 Issue 11, p29
In this article the author focuses on the importance of targeting in advertising in order to help companies continue to offer their content and services to the public.


Related Articles

  • The Say-Do Gap. Agee, Tom // NZ Marketing Magazine;Aug2000, Vol. 19 Issue 7, p54 

    Comments on the messages of advertising campaigns to consumers in New Zealand. Expectations from the messages on product and service performance; Delivery of marketers; Negative aspects of campaigns.

  • To make ads work, figure out why people buy from you. McQuaig, John // Wenatchee Business Journal;Apr2001, Vol. 15 Issue 4, pC7 

    Provides guidelines for achieving a profitable advertising in Wenatchee, Washington. Reason for client patronage; Use of customer demographics for client characteristic identification; Importance of consulting customer satisfaction.

  • Frills-seeking antics of the budget hotels. Johnson, Branwell // Marketing Week;9/25/2003, Vol. 26 Issue 39, p19 

    Reports on the brand awareness campaign of the budget hotels in Great Britain. Result of increasing business competition; Enhancement of customer services; Hotel amenities.

  • Marriage problems still exist between client and agency. Smith, Craig // Marketing (00253650);3/28/2002, p17 

    Editorial. Comments on the client and advertising agencies relationship in Great Britain. Satisfaction of the clients to the performance leading advertising agencies; Belief on the existence of profiglacy; Importance of creativity of advertising agencies in contribution to customer satisfaction.

  • How specialists overlooked the value of advice. Husselby, Bill // Marketing (00253650);3/22/2001, p22 

    Makes observation concerning the problems of advertising agencies. Degree of control exercised by national offices; Role of agencies as advisers; Need for agencies to provide broader range of services to customers.

  • Even the best ads can't cover for the rat. Thorne, George // Advertising Age's Business Marketing;Jun98, Vol. 83 Issue 6, p8 

    Compares the daily operations of a company with what is advertised, highlighting customer service in the United States (US). Amount of money spent by companies across the US in advertising in 1997; Examination of the notion that advertising `sells' a company; Details on whether a company can...

  • O2 appoints Face to help it capture insights from social media chat in real time. McEleny, Charlotte // New Media Age;3/10/2011, p06 

    The article reports that mobile operator O2 has named co-creation agency Face to assist it create a personalized platform that will enable it to capture customer insights, and respond in real time to issues it finds.

  • Jones on...good client service. Jones, Martin // Campaign (UK);04/23/99, Issue 16, p31 

    Examines the importance of good customer service to advertising agencies. Parallelism made between the services offered by restaurants and agencies; Need for agencies to treat their clients with respect.

  • Breakdown firms fail to convince over extensions. Bold, Ben // Marketing (00253650);6/5/2003, p5 

    The efforts of British organizations such as AA and RAC to market themselves as multi-service providers is proving fruitless, according to a survey conducted by OMD Snapshots, in June 2003. According to the survey, vast majority of consumers are not buying other products and services from...

  • Customer rewards. Hendrickson, Robert // American Nurseryman;7/15/93, Vol. 178 Issue 2, p48 

    Provides methods retailers are using to turn their regular shoppers into loyal customers. Creation of savers' club; Membership clubs; Outstanding product selecton and service; Rewards; Experience of the author with the Meltzler's Nursery Inc. of Columbia, Maryland as customer; Discounts; `Grow...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics