Trying to Keep the Customer Satisfied

Moss, Linda
March 2011
Multichannel News;3/14/2011, Vol. 32 Issue 11, p12
The article reports on various strategies used by home shopping networks to maintain customer satisfaction among female viewers in the U.S. It cites that event programming is one of the strategies used by QVC Inc. and HSN Inc. to upgrade its product mix as well as provide entertainment value. Doug Rose, senior vice president of QVC's senior vice president of mutlichannel programming, notes that viewer data is required by networks to serve as an eye opener to understand the audience dynamics.


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