Fiskin, A. M. I.
January 1974
Journal of Business Communication;Winter74, Vol. 11 Issue 2, p43
Academic Journal
Stockholders are often people at many levels of economic sophistication; yet the writer of corporate annual reports must try to increase understanding and generate pride of ownership in them all. He can increase acceptance of the report by deliberately writing each section for its natural clientele, as well as choosing various graphic devices for their effectiveness with various readers.


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