TITLE

THE CORPORATION REPORTS TO THE READER

AUTHOR(S)
Fiskin, A. M. I.
PUB. DATE
January 1974
SOURCE
Journal of Business Communication;Winter74, Vol. 11 Issue 2, p43
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Stockholders are often people at many levels of economic sophistication; yet the writer of corporate annual reports must try to increase understanding and generate pride of ownership in them all. He can increase acceptance of the report by deliberately writing each section for its natural clientele, as well as choosing various graphic devices for their effectiveness with various readers.
ACCESSION #
5932848

 

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