TITLE

A READABILITY COMPARISON BETWEEN INDUSTRIAL AND CONSUMER ADVERTISING COPY

AUTHOR(S)
Bruno, Sam J.
PUB. DATE
January 1974
SOURCE
Journal of Business Communication;Winter74, Vol. 11 Issue 2, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A comparison of readability levels in advertisements designed for industrial and household consumers revealed that industrial ads were fairly difficult to read and were intended for an audience with some high school training. Consumer ads on the other hand were intended for readers with seventh and eighth grade ability.
ACCESSION #
5932847

 

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