TITLE

AN ANALYSIS OF MONETARY INCENTIVES IN MAIL QUESTIONNAIRE STUDIES

AUTHOR(S)
Robin, Donald P.; Nash, Henry W.; Jones, S. Roland
PUB. DATE
October 1973
SOURCE
Journal of Business Communication;Fall73, Vol. 11 Issue 1, p38
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Getting mail questionnaires returned has long been a problem. This study indicates that money is still good bait and cheaper than remailings. The results suggest that monetary incentive is likely to increase questionnaire return rate.
ACCESSION #
5932832

 

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