Vote of no confidence

Britton, Tim
February 2011
Marketing Week;2/17/2011, Vol. 34 Issue 7, p11
Trade Publication
The author reflects on the importance for retail companies to determine the impact of consumer confidence on their businesses in Great Britain. He cites the result of the survey conducted by Category Predictor, which reveals that retail categories are expected to see down trading due to the down level of consumer confidence. However, the author reckons that understanding trading trends and its variation in subcategories provide retail companies with competitive advantage.


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