TITLE

Vote of no confidence

AUTHOR(S)
Britton, Tim
PUB. DATE
February 2011
SOURCE
Marketing Week;2/17/2011, Vol. 34 Issue 7, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author reflects on the importance for retail companies to determine the impact of consumer confidence on their businesses in Great Britain. He cites the result of the survey conducted by Category Predictor, which reveals that retail categories are expected to see down trading due to the down level of consumer confidence. However, the author reckons that understanding trading trends and its variation in subcategories provide retail companies with competitive advantage.
ACCESSION #
59285596

 

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