Hickson III, Mark
April 1974
Journal of Business Communication;Spring74, Vol. 11 Issue 3, p37
Academic Journal
The article discusses research methods of the participation-observation technique in organizational communication research. As an ethical consideration, all members of an organization should be aware that the researcher is a participant-observer. The researcher must be an effective communicator with personnel at all levels of the organization, but should not be seen by employees as making decisions. The researcher should attempt to balance the roles of participant and observer and should refrain from participating in the spreading of rumors or official information.


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