Determining the Effectiveness of Selected Techniques Taught in Business Report Writing

Gros, Ridley J.
April 1974
Journal of Business Communication;Spring74, Vol. 11 Issue 3, p21
Academic Journal
The article discusses the comparative effectiveness of written and graphic communications techniques in business report writing. The experimental findings of a study of 448 college students indicated that written plus graphic communication is a more effective communications technique than either written or graphic communications alone. There was no significant difference found between strictly written and strictly graphic presentations. Further research into oral presentations is recommended.


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