TITLE

BEYOND THE PRODUCT

AUTHOR(S)
Shuffler, Jason
PUB. DATE
February 2011
SOURCE
PRWeek (U.S. Edition);Feb2011, Vol. 14 Issue 2, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the contributions of Public Relations firms to the rapidly innovating and growing technology companies. It is noted that PRs, that are using the digital and social media, plays a vital role in encouraging business enterprises to shift from a product-focused branding strategies since technology at present becomes more commoditized. Also, adapting a broader approach in marketing in the form of telling more about their manufactures reflects a remarkable impact on their brand.
ACCESSION #
59218843

 

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