TITLE

Evidence-Based Medicine as a Sales Strategy

PUB. DATE
March 2011
SOURCE
Pharmaceutical Representative;Mar2011, Vol. 41 Issue 3, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the application and benefits of evidence-based medicine (EBM) as a sales strategy in the pharmaceutical industry. It presents several core elements of EBM including relevant search, clinical expertise, and patient-centric healthcare management. Also discussed are the regulatory implications of EBM sales strategies as well as the differences between primary care clinicians and specialists.
ACCESSION #
59218740

 

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