Evidence-Based Medicine as a Sales Strategy

March 2011
Pharmaceutical Representative;Mar2011, Vol. 41 Issue 3, p26
The article discusses the application and benefits of evidence-based medicine (EBM) as a sales strategy in the pharmaceutical industry. It presents several core elements of EBM including relevant search, clinical expertise, and patient-centric healthcare management. Also discussed are the regulatory implications of EBM sales strategies as well as the differences between primary care clinicians and specialists.


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