Carriage Fees, Ads Top Drivers for Time Warner
- Disney, Champs Drive Tween Turnpike for Jersey. Stanley, T.L. // Brandweek;11/15/99, Vol. 40 Issue 43, p14
Presents news and information on television advertising in the United States. Advertising and promotion at Disney Channel; Sponsorship of the Women's Demo Tour by the magazine `Jump' and Burton Snowboards; Promotion tied with the film `Pokemon: The First Movie'; Licensing plan for the...
- `Beavis and Butt-Head's' right to life surprise. Robbins, J. Max // Variety;6/13/94, Vol. 355 Issue 7, p72
Reports on the airing of right-to-life commercials on the MTV channel. Sponsorship of the commercials by DeMoss Foundation.
- Marketing HSN style. Fink, Lydia // DCI;Mar1998, Vol. 162 Issue 3, p40
Describes the method of marketing perfume on the Home Shopping Network. Development of a perfume for Ivana Trump; Packaging of the perfume; Contents of the script; Choice of time slot; Charisma of Trump; Basics of television marketing.
- Liquor ads get cable play. McConville, Jim // Electronic Media;06/05/2000, Vol. 19 Issue 23, p38
Reports on Golf Channel's approval of commercials for hard liquor in prime time in the United States. Running of national advertisements for Seagram's Crown Royal Canadian whiskey and Chivas Regal scotch.
- Shop around the clock. Brown, Rich // Broadcasting & Cable;9/25/95, Vol. 125 Issue 39, p46
Informs about the planned cable network which will feature round the clock infomercials. Graff Pay-Per-View's plan to launch DRAGnet (Direct Response Advertising Network) in December 1995; Other cable system operators featuring infomercials.
- TNT Builds Ties to Hollywood. Coppola, Vincent // Adweek Southeast Edition;1/14/2002, Vol. 23 Issue 3, p5
Focuses on the television advertising campaigns for Turner Network Television (TNT) in the United States as of January 14, 2002. Description of the 'Drama is' advertisements; Market positioning of TNT; Tagline of the campaign.
- Kids Anticlimax: Upfront is a Dud. Larson, Megan // MediaWeek;8/13/2001, Vol. 11 Issue 30, p4
Reports on the decline in media buying services in the kids upfront television marketplace in the United States in 2001. Status of Kids WB inventory; Disagreement on whether market leader Nickelodeon grew its dollar volume in 2001; Market share and sales of Cartoon Network.
- Cable Gets Its Share of Flush Market. Larson, Megan // MediaWeek;05/29/2000, Vol. 10 Issue 22, p7
Reports on the total sales of the cable television upfront market in the United States as of May 2000. Percentage of business completed by Turner Networks; Complaints of television advertisers; Details on the performance of USA Networks.
- Nick offers advertisers package deal. S.M. // Broadcasting & Cable;02/03/97, Vol. 127 Issue 5, p12
Reports on Nickelodeon's negotiations with television advertisers for its children and adult upfront market in the United States. Sale of spots on its co-owned TV Land; Features of sales packages; Value of advertising accounts.