TITLE

Reelz Flies With Alaska Airlines, Promoting VOD

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
March 2011
SOURCE
Multichannel News;3/7/2011, Vol. 32 Issue 10, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership between the American cable television network ReelzChannel and Alaska Airlines to provide a mix of in-flight video shorts. John DeGarmo, the network's senior vice president of sales and distribution, explains that the videos will promote films showing in theaters and on cable video-on-demand and pay-per-view lineups. It notes that the network also offers a mix of content including movie trailers, celebrity interviews and behind-the-scenes movie clips.
ACCESSION #
59217410

 

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