TITLE

Low-cost trucks on a high

AUTHOR(S)
Weber, Rick
PUB. DATE
February 2011
SOURCE
Trailer / Body Builders;Feb2011, Vol. 52 Issue 4, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the threat posed by the rapid proliferation of low-cost trucks on truck manufacturers in North America and Europe. Sandeep Kar, global program manager for Frost & Sullivan's Automotive & Transportation Group, expects these low-cost trucks which are priced 20% to 25% lower than conventional trucks, to experience steady and robust growth over the next five years. Kar emphasizes the need for North American and European truck manufacturers to seek partnerships with manufacturers in emerging markets to enable market penetration.
ACCESSION #
59211121

 

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