College Textbook Sales Continue Upward�but Slower�Momentum

November 2009
Educational Marketer;11/23/2009, Vol. 40 Issue 23, p3
Trade Publication
The article reports on figures from the Association of American Publishers, which show that net sales of college textbooks rose 5.8 percent in September 2009 compared to the previous year. The article notes that despite this, the pace of growth has slowed. Enrollment in colleges is discussed, and a chart showing gross and net sales and returns is included.


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