PreK-12 Net Sales Inch Up 1% in September

November 2009
Educational Marketer;11/23/2009, Vol. 40 Issue 23, p1
Trade Publication
The article reports on the increase in sales of basal textbooks and the budget reductions for state schools in the U.S. The sales report from the Association of American Publishers revealed that the net sales of basal textbooks increased by one percent due to the moderate decrease in textbook net sales. Moreover, publishers will soon face market condition wherein states such as California, Virginia, and Indiana are expected to impose budget cuts on education and lower spending plans in 2010.


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