TITLE

Cengage Sues Over Old International Sales Tactics

PUB. DATE
November 2009
SOURCE
Educational Marketer;11/23/2009, Vol. 40 Issue 23, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the lawsuit filed by Cengage Learning Inc. against Houghton Mifflin Harcourt Publishing Co. (HMH) after HMH's failure to fulfill an acquisition contract which led to loss of revenues for Cengage. The lawsuit was filed because of the decision of HMH to market textbooks to international resellers leading to the decrease of Cengage Learning's sales. Details related to the international sales of Cengage and the contribution of HMH to its revenues are also included.
ACCESSION #
59176303

 

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