TITLE

PubEasySchool Aims to Automate School Materials Order Process

PUB. DATE
April 2009
SOURCE
Educational Marketer;4/13/2009, Vol. 40 Issue 8, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the move of bibliographic information and data analysis provider Bowker LLC to launch its school book-buying portal PubEasySchool in the U.S. The project aims to bring automated book ordering to the school classroom market, creating supply chain efficiency for school districts and cost savings for publishers. Charles Halpin, director of market development at Bowker Publisher Services, mentions the effort of the company to install the portal in the school workflow.
ACCESSION #
59176298

 

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