TITLE

College Textbook Net Sales Skyrocket in January

PUB. DATE
April 2009
SOURCE
Educational Marketer;4/13/2009, Vol. 40 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the increase of college textbook net sales by 29% in January 2009 as revealed by the Association of American Publishers in the U.S. The strong gross sales and a significant fall-off in returns have contributed to the growth of net sales, reflecting continued strength in enrollment patterns. A chart is presented depicting college instructional materials sales in January 2008 and January 2009.
ACCESSION #
59176295

 

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