Nestlé holds global pitch

February 2011
PRWeek (London);2/18/2011, p1
Trade Publication
The article reports on a move by Nestle to work on its public relations (PR) campaigns as it undergoes global introduction of its non-confectionery business.


Related Articles

  • Nescafe extends Speciality coffee range. Mason, Tania // Marketing (00253650);4/3/2003, p10 

    Reports on the press advertisement campaign organized by Great Britain's consumer goods manufacturer Nescafé to expand its Speciality coffee range and support its existing brands. Description of the speciality coffee range; Purpose of hosting advertisements in women's magazines.

  • Nestle: Baci with a vengeance.  // MarketWatch: Food;Mar2005, Vol. 4 Issue 3, p17 

    The article reports on the relaunching of Nestle Corp.'s Baci, an individually wrapped hazelnut and praline Italian chocolate, in February 2005. According to reports, the relaunch is backed by a nationwide television and sampling campaign. Nestle is planning to release a three month roadshow for...

  • Main Meal Masters.  // Frozen Food Age;Jul2001 Supplement, Vol. 49 Issue 12, p20 

    Focuses on the category management program of Nestle for its frozen dinner and entree food business in Solon, Ohio. Increase in the market for frozen foods in the United States in 2000; Role of category management in the overall marketing strategy of Nestle.

  • Grinding profits from beans. Lewis, Elen // Brand Strategy;Dec2002, Issue 166, p18 

    Presents the views of Nescafé brand strategy manager Simon Thong on the plan of the coffee brand to attract younger consumers. Growth of the cafe society; Importance of new product development among coffee manufacturers; Design of a television advertising campaign targeting younger consumers.

  • Nestle abandons Junior snacks... McCawley, Ian // Marketing Week;5/18/2000, Vol. 23 Issue 16, p5 

    Reports on Nestle Corp.'s plan of scrapping its Junior range of snacks and drinks for toddlers because of disappointing sales. Complaints received on the high sugar levels of one of the range's fruit-based biscuit sticks; Packaging of the product.

  • HK film sets stage for Nestlé launch. Shaw, Sharon Desker // Media: Asia's Media & Marketing Newspaper;4/8/2005, p7 

    This article reports that creatives for the new Nestlé Corp.'s TV spot have drawn inspiration from Hong Kong hit movie Internal Affairs to pitch the brand's two new X-Crunch variants to China's teens and young adults. JWT Beijing managing director Alec Cheng said the roles played by Lau, a...

  • Gold Blend returns to its romantic roots to WOO women. Solley, Sam // Marketing (00253650);2/27/2003, p19 

    Reports on the shift in the advertising strategy by consumer goods company Nescafé with a campaign for its instant coffee brand Gold Blend. Description of the original Gold Blend advertisement; Target audience for the brand; Impact of the shift to the previous advertisement campaign on...

  • Nestlé spurns WS for Fishburn Hedges. Singleton, David // PRWeek (London);12/12/2008, p7 

    The article reports on the decision of the confectioner Nestlé to move its six-figure brief to Fishburn Hedges in January 2009. The estimated value of the account is £500,000 annually and has been held by Weber Shandwick for more than a decade. It is noted that the contract is a welcome...

  • Nestlé takes novelty to the next level this spring. Lanning, Amy // Forecourt Trader;Dec2010, p42 

    The article previews several new products launched by Nestlé for Spring 2011 including the Aero Lamb, a bubbly milk chocolate moulded into a novelty lamb figure, the Smarties Spring Friends for the impulse buying market which consists of three hollow milk chocolate characters filled with mini...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics