Getting Together

Gupta, Mayank; Nandiwada, Siva
February 2011
Best's Review;Feb2011, Vol. 111 Issue 10, p72
Trade Publication
The article focuses on the adaptation of Web 2.0 technologies by the U.S. insurance companies which will help in improving the effectiveness and efficiency of their business activities. It highlights the use of three perspectives that can help make right business case and getting buy-in from stakeholders including business outcome, stakeholder, and business value chain perspectives. Moreover, two charts are presented depicting the categorization and tying of web 2.0 technology.


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