Value Proposition

Hughes, Peter
February 2011
Best's Review;Feb2011, Vol. 111 Issue 10, p71
Trade Publication
The article discusses the changes faced by the insurance industry particularly on understanding how to value their customers. It mentions the use of technology in providing insights to customer behavior and offers solution framework which deals with the demands of a company. It also notes the need of insurers to evaluate value-add activities, understand customer value, and make decisions for revenues.


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