TITLE

Value Proposition

AUTHOR(S)
Hughes, Peter
PUB. DATE
February 2011
SOURCE
Best's Review;Feb2011, Vol. 111 Issue 10, p71
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the changes faced by the insurance industry particularly on understanding how to value their customers. It mentions the use of technology in providing insights to customer behavior and offers solution framework which deals with the demands of a company. It also notes the need of insurers to evaluate value-add activities, understand customer value, and make decisions for revenues.
ACCESSION #
59151463

 

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