Changing the Channel

Petersmark, Frank
February 2011
Best's Review;Feb2011, Vol. 111 Issue 10, p68
Trade Publication
The article reports on the use of technology in distributing insurance products. It mentions that nontraditional insurance channels including cross-selling electronic commerce platforms and customer-facing portals are part of an effort of shifting sales focus of all-inclusive products to matching products to a specific market segment. It also discusses the imperatives which are involved in new sales channels and technology which includes flexibility, agility, and scalability.


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