Channel pricing deal could help ITV more than free-to-air boxes

Snoddy, Raymond
December 2001
Marketing (00253650);12/13/2001, p16
Trade Publication
Focuses on the advantages of the channel pricing deal of television network ITV with BSkyB. Terms of the deal; Details on the digital problem of ITV; Plan of companies to launch inexpensive free-to-air boxes not offering subscription option; Information on free-to-air boxes offered by ITV.


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