TITLE

EFFECT OF PRICING ON PERCEPTION OF PRODUCT QUALITY

AUTHOR(S)
McConnell, J. Douglas
PUB. DATE
August 1968
SOURCE
Journal of Applied Psychology;Aug68, Vol. 52 Issue 4, p331
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Analyzes the effects of pricing on perception of product quality at the Stanford University in California. Observations on the consumer behavior in the market place; Approval for the use of beer in the study by the Department of Alcoholic Beverage Control; Relationship between price and quality of product.
ACCESSION #
5909877

 

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