Will Martha Make a Move?

Tyre, Peg
January 2002
Newsweek;1/28/2002, Vol. 139 Issue 4, p40
Discusses the remarks Martha Stewart made in reference to the financial struggles of Kmart, which has exclusive rights of her Martha Stewart Everyday products until 2008. Difficulties that a company nearing bankruptcy poses for her brands and their growth rates; Suggestion that Stewart needs a strong retail outlet, like Wal-Mart, Target, or Sears to sell her housekeeping, cooking, and decorating lines; Contractual obligations Stewart has to Kmart.


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