TITLE

WHAT WOMEN WANT

PUB. DATE
January 2002
SOURCE
Advisor Today;Jan2002, Vol. 97 Issue 1, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the approach in marketing and selling financial products and services to women. Approach of women in the buying process; Difference between men and women when it comes to buying; Areas wherein women are underserved.
ACCESSION #
5907529

 

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