Hyundai Reportedly Putting Ad Account Up for Review

Bellantonio, Jennifer
December 2001
Orange County Business Journal;12/03/2001, Vol. 24 Issue 49, p51
Reports on the placement of the media account of Hyundai Motor America Co. up for review in Orange County, California. Reaction of the advertising industry on the company's action; Agency-of-record for media and creative services of the company.


Related Articles

  • Campbell Mithun Reaches Semis in Hyundai Review. Flass, Rebecca // Adweek Midwest Edition;2/25/2002, Vol. 43 Issue 9, p3 

    Reports on the advertising account of automobile maker Hyundai Motor America. List of advertising agencies vying for the account of the car maker; Estimated worth of the advertising account.

  • CORRECTIONS.  // Automotive News;4/13/2015, Vol. 89 Issue 6668, p0003 

    A correction to the article about the advertising agency of automaker Hyundai Motor America that was published in the April 6, 2015 issue is presented.

  • Hyundai delays '98 ads. Halliday, Jean // Advertising Age;12/22/1997, Vol. 68 Issue 51, p4 

    Reports on the decision of Hyundai Motor America to hold off on its 1998 brand/product advertising campaign until a new executive is hired to formulate the company's marketing vision. The large number of executives that have left the South Korean car importing company; Financial data.

  • Hyundai Boasts New Warranty. Buyikian, Teresa // Adweek Western Edition;11/02/98, Vol. 48 Issue 44, p8 

    Reports on Hyundai Motor America Co.'s plans to allocate $25 million into advertising to promote the warranty for its automobile products. Hyundai's hiring of Bates USA to create the campaign; Objectives of the campaign.

  • Hyundai drives `Advantage' campaign with $25M.  // Brandweek;11/02/98, Vol. 39 Issue 41, p56 

    Reports on Hyundai Motor America's advertising spending for its `Hyundai Advantage' warranty campaign. Bates USA West as creator; Description of advertisement.

  • Bates Looks Beyond Hyundai After Losing Creative. Flass, Rebecca; Brown, Joel; Feuer, Jack; Mack, Ann M. // Adweek Western Edition;5/6/2002, Vol. 52 Issue 19, p5 

    Reports on the expectations of the Bates USA West for losing its creative assignment with the Hyundai Motor America. Contract of the agency with the Hyundai; Development on the negotiation between the Richards Group and Hyundai.

  • accounts in review.  // Adweek New England Edition;4/8/2002, Vol. 39 Issue 15, p10 

    Presents information on several advertising accounts in the U.S. as of April 8, 2002. Hyundai Motor America; U.S. Postal Service; Cisco Systems.

  • New campaigns. Buyikian, Teresa // Adweek Western Edition;03/17/97, Vol. 47 Issue 11, p58 

    Focuses on the television advertising campaign created by Bates USA for Hyundai Motor America. Highlights of the 30-second spot called `Great White Tiburon'; Plans for running the advertisement on network and cable television; Key people behind the production.

  • Hyundai's 2010 ad plan: Spend big on Sonata. Jackson, Kathy // Automotive News;10/19/2009, Vol. 84 Issue 6382, p3 

    The article presents information on the advertising plans of Hyundai Motor America for 2010. The company will spend about half of its estimated 500 million dollars to 550 million dollars marketing budget for 2010 on two redesigned vehicles, the mid-sized Sonata sedan and the small Tucson...

  • Hyundai to Pare Contenders' List. Flass, Rebecca // Adweek Southeast Edition;2/18/2002, Vol. 23 Issue 8, p23 

    Provides information on different advertising agencies vying for the account of automobile maker Hyundai Motor America. List of advertising agencies considered by the company; Estimated budget allotted for the advertising campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics