TITLE

Improving firm performance through entrepreneurial actions: Acordia's corporate entrepreneurship strategy

AUTHOR(S)
Kuratko, Donald F.; Ireland, R. Duane; Hornsby, Jeffrey S.
PUB. DATE
November 2001
SOURCE
Academy of Management Executive;Nov2001, Vol. 15 Issue 4, p60
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
As the 21st century unfolds, entrepreneurial actions are viewed as critical pathways to competitive advantage and improved performance. One company in the healthcare management Held, Acordia, Inc., developed and prospered through its strategic entrepreneurial vision. In the words of Acordia's CEO, Frank C. Witthun: ‘2000 was another landmark year for Acordia, with important acquisitions, innovative new products, and the foresight of sound, strategic planning fueling our impressive growth. It is our expert vision that has brought us to this point: a vision of what a brokerage firm can and should be in the new millennium, and our expertise in delivering innovative products and services to our clients in a way that not only exceeds their expectations, but fundamentally changes them.’ Starting in 1986, entrepreneurial actions were instrumental to how Acordia has conducted business over the last 15 or so years. We use insights from the academic literature and business press as the framework for the story of how one company was able to use entrepreneurial actions as the foundation for its successful corporate entrepreneurship strategy.
ACCESSION #
5897658

 

Related Articles

  • KOKYBÄ–S KAÅ TŲ PANAUDOJIMO STRATEGINIAME PLANAVIME GALIMYBÄ–S. Bagdonienė, Diana; Daunorienė, Asta; Abramavičienė, Irma // Economics & Management;2007, p959 

    Business environment in the whole world gets more and more complex, rapid development of technologies shortens lifecycle of different products and raises requirements for new products and services. This kind of environment makes it necessary for managers of organizations to think strategically...

  • STRATEGIC ENTREPRENEURSHIP: IMITATION VERSUS SUBSTITUTION. Droege, Scott B.; Dong, Lily C. // Journal of Small Business Strategy;2008, Vol. 19 Issue 1, p51 

    While entrepreneurship is linked with innovation, entrepreneurial firms often imitate competitors rather than offering new substitute products or services. This research examines the conditions under which entrepreneurs utilize an imitation versus a substitution strategy by integrating...

  • Strategic Origins: Entrepreneurial and Environmental Imprinting at Founding. Boeker, Warren // Academy of Management Best Papers Proceedings;1987, p150 

    This study examines how strategies originate in organizations as a product of the prior experience of the entrepreneur starting the firm as well as the period during which the firm is founded. Findings from the study indicate that the strategy initially adopted by the organization is strongly...

  • Segmentation: thin edge of the marketing wedge. Davis, Tony; Epstein, Jon // B&T Weekly;10/14/2005, Vol. 54 Issue 2540, p16 

    The article focuses on the importance of segmentation in marketing. Segmentation in marketing is applicable when it comes to strategic planning, product development, channel planning, market measurement. Under a data-driven marketing important funds are spent on segmentation projects to...

  • Strategic planning is the key to growth and sustainability. HARVEY JR., RICHARD A. // Family Business;Spring2009, Vol. 20 Issue 2, p34 

    The article suggests the importance of strategic planning to the growth and sustainability of family-owned businesses. A number of ways has been cited to achieve corporate growth, including developing new products, entering new markets and initiating global expansion. The various unique dynamics...

  • Toward a New Venture Strategy Typology. Robinson Jr., Richard B.; McDougall, Patricia; Herron, Lanny // Academy of Management Best Papers Proceedings;1988, p74 

    Much of the research examining new venture strategies can be divided along two basic strategic dimensions: growth orientation and product/Market focus. This research examined the strategies of 247 new ventures in the computer and communications peripherals industries and found several different...

  • Replicating the Business Strategy of Others. Stephens, R. Todd // DM Review;Mar2006, Vol. 16 Issue 3, p24 

    This article explores the business strategy of several companies. Business models convert technology to economic value-add components by adding innovation to the economic model of the business itself. The companies are Dell, IBM, Harley Davidson, Lowes, Dutch Boy, Home Depot, Intel, Starbucks,...

  • Creating a Successful Central Metrics Group. Lake, Eric // Applied Clinical Trials;Apr2007, Vol. 16 Issue 4, p46 

    The article focuses on the creation of central metrics group of a company. In creating metrics group, factors to consider are the company size, technological maturity and overall corporate strategy. It suggests that in order for a central metrics group to be effective, it must have a thorough...

  • BMA to expand beyond marketing communications. Maddox, Kate // B to B;1/16/2006, Vol. 91 Issue 1, p3 

    This article reports that the Business Marketing Association (BMA) is changing its strategic plan to broaden its scope beyond marketing communications. Last month, BMA's board voted to remove its executive director Rick Kean from his position. Kirby Strickland, chairman of BMA's board, said that...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics