TITLE

Internet contest sparks interest in Toyota Matrix

AUTHOR(S)
Lombardo, C.L.
PUB. DATE
December 2001
SOURCE
Automotive News;12/24/2001, Vol. 76 Issue 5963, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the online campaign of the Matrix by Toyota Motor Sales USA Inc. in the United States. Details of the Internet campaign; Features; Claims of Toyota Motor Sales vice president of marketing, Steve Sturm on the campaign.
ACCESSION #
5891579

 

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