Internet contest sparks interest in Toyota Matrix

Lombardo, C.L.
December 2001
Automotive News;12/24/2001, Vol. 76 Issue 5963, p17
Trade Publication
Focuses on the online campaign of the Matrix by Toyota Motor Sales USA Inc. in the United States. Details of the Internet campaign; Features; Claims of Toyota Motor Sales vice president of marketing, Steve Sturm on the campaign.


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