TITLE

Nissan seeks global identity with �Shift� ads

AUTHOR(S)
Treece, James B.
PUB. DATE
December 2001
SOURCE
Automotive News;12/24/2001, Vol. 76 Issue 5963, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign for global identity of Nissan Motor Co. in Tokyo, Japan. Claims of the Nissan vice president, Patrick Pelata on the campaign innovation; Tag line of the campaign; Endorsement of Nissan president, Carlos Ghosn on the campaign.
ACCESSION #
5891578

 

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