Nissan seeks global identity with ‘Shift’ ads

Treece, James B.
December 2001
Automotive News;12/24/2001, Vol. 76 Issue 5963, p17
Trade Publication
Focuses on the advertising campaign for global identity of Nissan Motor Co. in Tokyo, Japan. Claims of the Nissan vice president, Patrick Pelata on the campaign innovation; Tag line of the campaign; Endorsement of Nissan president, Carlos Ghosn on the campaign.


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