TITLE

Learning batteries at Bashas'

AUTHOR(S)
Vavra, Bob
PUB. DATE
January 2002
SOURCE
Progressive Grocer;1/1/2002, Vol. 81 Issue 1, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the partnership of Panasonic and Bashas' Markets to promote the 'Energy For Learning' sweepstakes, a strategy in educating consumers about portable batteries. How the program works; Impact of the program on both companies.
ACCESSION #
5888598

 

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