TITLE

Event marketing

AUTHOR(S)

D.J.

PUB. DATE

January 2002

SOURCE

Marketing News;1/7/2002, Vol. 36 Issue 1, p10

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article discusses projected trends in event marketing in the United States in 2002. Company restrictions on non-essential travel and travel budget cuts will contribute to the growth in regional events. According to Doug Ducate, president of Center for Exhibition Industry Research, regional attendance in exhibitions is not affected by air travel or by company restrictions. Experts project that it will take six to 12 months for attendance at major national shows to recover its record-high levels in first quarter 2001.

ACCESSION #

5885811

Tags: SPECIAL events -- Marketing;  MARKETING;  DUCATE, Doug;  ECONOMIC trends

 

Related Articles

• Less is More. Spethmann, Betsy // Promo;Apr2006, Vol. 19 Issue 5, pAR11 

  No abstract available.

• Exhibition industry sees growth slowing. Biba, Erin // B to B;5/5/2008, Vol. 93 Issue 6, p15 

  The article presents information on a report from the Center for Exhibition Industry Research (CEIR), a non-profit organization, which says that the overall growth of the U.S. exibition industry follows a trend of slowed growth. As per the report, though the exhibition industry grew 3.2% overall...

• EPrize finds jackpot with online contests. Smith, Jennette // Crain's Detroit Business;1/10/2005, Vol. 21 Issue 2, p3 

  The article reports that trends in interactive advertising are creating rapid revenue gains for promotional agency ePrize LLC. Farmington Hills-based ePrize, which specializes in online promotions such as sweepstakes and reward programs, reports its 2004 revenue more than doubled from 2003, to...

• Stop press.  // Marketing Event;Feb97, p7 

  Focuses on developments related to the marketing event and exhibition industries around the world, current as of February 1997. Includes hair products manufacturer Wella's development of an interactive installation for use on station concourses; Launching of Benetton's new Formula One racing...

• Briefs.  // Marketing Event;Feb97, p12 

  Focuses on developments related to the marketing event and exhibition industries around the world, current as of February 1997. Includes National Magazine Co.'s exhibit at Incentive World '97; Three-week trial campaign of Anchor Foods at Tesco stores; Launching of a new database for the...

• Briefs.  // Marketing Event;Feb97, p17 

  Focuses on developments related to the marketing event and exhibition industries around the world, current as of February 1997. Includes Beijing, China's hosting of an Expo; Opening of a purpose-built convention center in Bahrain; Promus Productions International's plan to open an office in...

• Q & A.  // Marketing Event;Feb97, p80 

  Answers queries related to the marketing and promotion of events. Includes range of charges for setting up and managing events; Accommodation for major events and exhibitions.

• Diary.  // Marketing Event;Feb97, p82 

  Focuses on developments related to the marketing and promotion of special events, current as of February 1997. Includes the National Wedding Show at Olympia, Great Britain; Growing interest in cartoon character Bart Simpson.

• Nothing succeeds like events.  // San Diego Business Journal;07/26/99, Vol. 20 Issue 30, p19 

  Offers pointers in planning special events and getting the greatest marketing mileage out of them. Key questions in event planning; Types of special events; Ways to increase impact and reduce costs; Essential elements of planning.

Read the Article