TITLE

A COMPARISON OF CONSUMER NATIONALITY AS A DETERMINANT OF COO PREFERENCES

AUTHOR(S)
Amine, Lyn S.; Sang-Heun Shin
PUB. DATE
March 2002
SOURCE
Multinational Business Review (St. Louis University);Spring2002, Vol. 10 Issue 1, p45
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents the results of a survey of United States and Thai students about their country of origin (COO) preferences for a product and their willingness to buy that product. Consumer behavior theories used to explain COO effects; Brand names of a product used in the survey; Analysis on the effect of the demographics of the respondents on their willingness to buy a product.
ACCESSION #
5885757

 

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