Mining Social Media For Corporate Gain Is Gottesman's Goal

February 2011
Multichannel News;2/28/2011, Vol. 32 Issue 9, p4
The article reports on the goal of Patricia Gottesman as the new chief executive officer (CEO) of technology start-up Crimson Hexagon, which is centered on the use of a technology developed at Harvard University to analyze media posts annually for the clients including CNN, AT&T, and Thomson Reuters.


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