Harley-Davidson faces its market

Chadwick, Philip
January 2002
Marketing Event;Jan2002, p18
Highlights the presence of motorcycle brand Harley-Davidson at the 'Motor Cycle & Scooter Show' at the NEC from November 8 to 18, 2001. Importance of face-to-face strategy to the company; Products launched at the exhibit; Designer of Harley's exhibit stand; Services offered by Harley at the show; Price range of Harley's motorcycles. INSET: Vox pops.


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