TITLE

Soup brand on Seventies tour

PUB. DATE
January 2002
SOURCE
Marketing Event;Jan2002, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the Bachelor's Cup-a-Soup, an advertisement which turned into a live experience in December 2001. Statistics on sachets distributed via a seventies mobile disco; Number of cities in Great Britain targeted by the campaign.
ACCESSION #
5884018

 

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