TITLE

ID orchestrates sampling tour for Heinz launch

PUB. DATE
January 2002
SOURCE
Marketing Event;Jan2002, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the completion of the first phase of Heinz's sampling campaign for the launch of its Pizza Pleasure product in November 2001. Major grocery stores where the sampling took place; Reason of Heinz for choosing marketing agency ID.
ACCESSION #
5883991

 

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