TITLE

School Specialty Refocuses As PreK-12 Market Declines

PUB. DATE
June 2009
SOURCE
Educational Marketer;6/22/2009, Vol. 40 Issue 13, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the strategy of School Specialty Inc. to cope with the declines in the PreK-12 market in 2009. David Vander Zanden, chief executive officer (CEO) of School Specialty, notes that they are yet to observe conviction among schools to spend, as states have not yet accomplished their budget processes and schools still undecided on spending the limited-time federal stimulus funds. It says that the company focuses on products and services that match with stimulus initiatives.
ACCESSION #
58834191

 

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