School Specialty Refocuses As PreK-12 Market Declines

June 2009
Educational Marketer;6/22/2009, Vol. 40 Issue 13, p1
Trade Publication
The article focuses on the strategy of School Specialty Inc. to cope with the declines in the PreK-12 market in 2009. David Vander Zanden, chief executive officer (CEO) of School Specialty, notes that they are yet to observe conviction among schools to spend, as states have not yet accomplished their budget processes and schools still undecided on spending the limited-time federal stimulus funds. It says that the company focuses on products and services that match with stimulus initiatives.


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