Fewer Bookstores, Fewer Buyers
- Retailing Report Excerpt: Dissecting Non-Bookstores. // Book Publishing Report;Nov2009, Vol. 34 Issue 11, p1
The article presents a Simmons Market Research Bureau Inc. analysis on the channel preferred by most consumers as a place to buy books in the U.S. in November 2009. The analysis revealed that 77.7 million adults used bookstores during the previous 12-month period equated to about 29.1 million...
- Is A "Bookstore-Less" Recovery in the Works? // Book Publishing Report;Sep2009, Vol. 34 Issue 9, p9
The article offers information on the business condition of bookstores in the U.S. from fall of 2007 to spring of 2009. It notes the increase in non-bookstore retailers which helped the economic recovery of the book retailing industry. The survey of Simmons Market Research Bureau Inc. notes...
- The Evolution of Author Tours. Rosen, Judith // Publishers Weekly;11/23/1998, Vol. 245 Issue 47, p20
Discusses the effectiveness of author tours. Role of author events in bookstores; Questions about their profitability; Examples of bookstores that have used author events; Covering events expenses; Reaching the right audience; Supporting new authors; Formula for success; Use of mailing lists;...
- Backlist from the Stores' Perspective. Lodge, Sally // Publishers Weekly;11/23/1998, Vol. 245 Issue 47, p43
Discusses the importance of backlist books for bookstores. Examples of stores that sell backlist books; Most backlist books in paperback; Popular topics; Updating and restocking backlist offerings; Backlist displays; Publishers' promotion of backlist books; Power of book groups; Books that go...
- Things Aren't What They Seem with Channels. // Book Publishing Report;Jan2009, Vol. 34 Issue 1, p12
The article reports on Simba Information Inc.'s age breakdown data on book purchasing from Simmons Market Research Bureau Inc. in 2008 in the U.S. The data indicated bookstores are still the number one entity where books are purchased, with 77.9 million adults buying at least one book. About 14...
- Simmons pulls plug on key research methods. // Folio: The Magazine for Magazine Management;10/1/94, Vol. 23 Issue 16, p13
Reports that Simmons Market Research Bureau is abandoning its research procedures. Reasons for change in procedures; Problems with past procedures; Comparisons with competitors.
- A new method to the madness. // MediaWeek;9/19/94, Vol. 4 Issue 36, p2
Reports on Simmons Market Research Bureau's plan to implement a new interview methodology in its May 1995 survey. Query to respondents about articles they recently read; Appointment of Rebecca McPheters as president and chief executive officer of Simmons Market.
- Hispanic database. // Editor & Publisher;1/8/94, Vol. 127 Issue 2, p27
Reports on the launching of a study of Hispanic media and markets by Simmons Market Research bureau.
- A new read on readers. Granatstein, Lisa // MediaWeek;03/23/98, Vol. 8 Issue 12, p19
Deals with the reorganization of the consumer marketing survey firm Simmons Market Research Bureau Incorporated. Purpose of the reorganization; Services that the firm offers to consumers; Information about the revamped of the firm in 1994.