Simmons Analysis: Where'd The Growth Come From?

July 2010
Book Publishing Report;Jul2010, Vol. 35 Issue 7, p8
Trade Publication
The article focuses on the trend in book buying in the U.S. from fall of 2008 to winter of 2010 reported by Simmons Market Research Bureau Inc. It notes that 57% of adults bought print books during fiscal year 2009, showing an increase from 2008. It says that the popularity of the "Twilight Saga," by Stephenie Meyer is responsible for the growth.


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