Digital Helps To Drive Hard-Won Success In First Half of 2009

August 2009
Educational Marketer;8/17/2009, Vol. 40 Issue 16, p5
Trade Publication
The article reports on the role of digital books in the success of the college market in the U.S. in the first half of 2009. It mentions the increase in net sales of instructional materials in the college market. According to Will Ethridge, chief executive officer (CEO) of Pearson PLC's North American Education segment, the increase in driven by the shift in how consumers ordered books through Amazon.com Inc. from December 2008 to January 2009.


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