At Mid-Point, '09 Great For Colleges, Brutal for PreK-12

August 2009
Educational Marketer;8/17/2009, Vol. 40 Issue 16, p1
Trade Publication
The article reports on the condition of the educational publishing industry in the U.S. in 2009 and 2010. According to Harold McGraw, chairman, president and chief executive officer (CEO) of New York-based McGraw-Hill Cos., sales in the elementary/high school market is declining, while a sustained growth is seen in the college and university market. The view of Will Ethridge, CEO of Pearson PLC's North American Education segment, on the PreK-12 market is also presented.


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