TITLE

Publishers Benefit from Past Adoptions in Texas

PUB. DATE
July 2009
SOURCE
Educational Marketer;7/ 6/2009, Vol. 40 Issue 14, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the benefits for educational publishers who participated in previous adoptions in Texas. It states that the residual sales of 93.8 million dollars was generated from the sale of replacement and additional materials for the publishers. It highlights the publishers which generated sales over one million dollars including Pearson PLC, Houghton Mifflin Harcourt Publishing Co. (HMH) and McGraw-Hill Education.
ACCESSION #
58771948

 

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