Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison
- BRAND MORPHING. Kates, Steven M.; Goh, Charlene // Journal of Advertising;Spring2003, Vol. 32 Issue 1, p59
Contemporary cultural conditions present many challenges to academicians' and practitioners' understandings of the ways consumers interpret brands and advertising. This article advances the concept of brand morphing, that is, the ways that brand meanings change among different groupings of...
- How Amount of Brand Advertising Is Related to Consumer Buying Behavior. Haefner, James E.; Lancaster, Kent M.; Tinkham, Spencer F. // Journalism Quarterly;Winter83, Vol. 60 Issue 4, p691
Investigates the association between brand advertising and consumer buying behavior. Possibility for an increase of price elasticity through brand advertising; Significance of advertising in increasing the total amount of consumer information; Benefits of brand advertising to the product.
- Unconscious Brand Reactions Influence Financial Decision-Making. Harris, Philip; Murawski, Carsten // Advances in Consumer Research;2010, Vol. 37, p810
Recent neuroimaging insights indicate that the reward value associated with brands may impact on affective processes underlying choice. In this research, we explore the possibility that brands with affective value can impact on behaviour by influencing affective systems underlying...
- How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts. Chingching Chang // Advances in Consumer Research;2005, Vol. 32 Issue 1, p106
This study is an examination of the impacts of affect, self-relevant thoughts, and product attribute thoughts for high-involved and low-involved participants in positive and negative affective conditions. Results indicate that context-induced emotions exert a direct impact on brand evaluations...
- Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions. Oakley, James L.; Balachander, Subramanian; Sriram, S. // Advances in Consumer Research;2005, Vol. 32 Issue 1, p135
This article determines the effect of category fit and order of entry on consumer perceptions of brand extensions. Overall, high fit brands are preferred over low and moderate fit brands, regardless of order of entry. High fit brands are also imbued with the strongest pioneering advantage among...
- "Spreading the good word": toward an understanding of brand evangelism. Doss, Samuel K. // Journal of Management & Marketing Research;2014, Vol. 14, p1
The objective of this paper is to better understand the phenomenon of brand evangelism and the dimensions that are involved in a consumer becoming a brand evangelist. A brand evangelist is a consumer who communicates positive information, ideas, and feelings concerning a specific brand freely,...
- Car brands are strong, but fading. Snyder, Jesse // Automotive News Europe;5/1/2006, Vol. 11 Issue 9, p18
The article reports that, according to market researchers Millward Brown in an annual ranking of global brands, automobiles have some of the most powerful brands in the world and European marques are among the strongest. But auto's momentum is falling behind other sectors such as luxury goods...
- How does Brand Extension Affect Brand Image? Hariri, Mahsa; Vazifehdust, Hossein // International Proceedings of Economics Development & Research;2011, Vol. 1, p104
No abstract available.
- brand image. // Bloomsbury Business Library - Business & Management Dictionary;2007, p1057
A definition of the term "brand image" is presented. It refers to the perception that consumers have of a brand.