Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison
- BRAND MORPHING. Kates, Steven M.; Goh, Charlene // Journal of Advertising;Spring2003, Vol. 32 Issue 1, p59
Contemporary cultural conditions present many challenges to academicians' and practitioners' understandings of the ways consumers interpret brands and advertising. This article advances the concept of brand morphing, that is, the ways that brand meanings change among different groupings of...
- How Amount of Brand Advertising Is Related to Consumer Buying Behavior. Haefner, James E.; Lancaster, Kent M.; Tinkham, Spencer F. // Journalism Quarterly;Winter83, Vol. 60 Issue 4, p691
Investigates the association between brand advertising and consumer buying behavior. Possibility for an increase of price elasticity through brand advertising; Significance of advertising in increasing the total amount of consumer information; Benefits of brand advertising to the product.
- Unconscious Brand Reactions Influence Financial Decision-Making. Harris, Philip; Murawski, Carsten // Advances in Consumer Research;2010, Vol. 37, p810
Recent neuroimaging insights indicate that the reward value associated with brands may impact on affective processes underlying choice. In this research, we explore the possibility that brands with affective value can impact on behaviour by influencing affective systems underlying...
- interior motives. Borroff, Ryan // Interior Motives;Nov/Dec2005, p3
Comments on the importance of design or brand to the automobile industry. Impact of the design of the Coca-Cola brand on consumer preference; Role of design in brand vitality; Efforts of automakers to build their brands through automobile designs.
- brand image. // Bloomsbury Business Library - Business & Management Dictionary;2007, p1057
A definition of the term "brand image" is presented. It refers to the perception that consumers have of a brand.
- How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts. Chingching Chang // Advances in Consumer Research;2005, Vol. 32 Issue 1, p106
This study is an examination of the impacts of affect, self-relevant thoughts, and product attribute thoughts for high-involved and low-involved participants in positive and negative affective conditions. Results indicate that context-induced emotions exert a direct impact on brand evaluations...
- Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions. Oakley, James L.; Balachander, Subramanian; Sriram, S. // Advances in Consumer Research;2005, Vol. 32 Issue 1, p135
This article determines the effect of category fit and order of entry on consumer perceptions of brand extensions. Overall, high fit brands are preferred over low and moderate fit brands, regardless of order of entry. High fit brands are also imbued with the strongest pioneering advantage among...
- La personnalitÃ© de la marque: la mÃ©taphore est-elle appropriÃ©e? Caprara, Gian Vittorio; Barbaranelli, Claudio; Guido, Gianluigi // Recherche et Applications en Marketing (AFM c/o ESCP-EAP);2002, Vol. 17 Issue 1, p75
The Big Five Model of human personality (e.g., Goldberg 1990) reduces the large number of adjectives describing human personalities to only five latent dimensions (the so-called Big Five Factors of Extroversion, Agreeableness, Conscientiousness, Emotional Stability, and Openness), which provide...
- "Spreading the good word": toward an understanding of brand evangelism. Doss, Samuel K. // Journal of Management & Marketing Research;2014, Vol. 14, p1
The objective of this paper is to better understand the phenomenon of brand evangelism and the dimensions that are involved in a consumer becoming a brand evangelist. A brand evangelist is a consumer who communicates positive information, ideas, and feelings concerning a specific brand freely,...