TITLE

Nebraska Book Expands Textbook Rental Offerings

PUB. DATE
February 2011
SOURCE
Educational Marketer;2/28/2011, Vol. 42 Issue 5, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks into the business operations of Nebraska Book Co. which is experiencing a boom in its college textbook rentals in the U.S. It is said that the rent-every-book approach of the company has contributed in the increase of its revenue which is reflected on the number of students who rented textbooks in the 2010 term. Barry Major, president of Nebraska Book reveals the upsurge in the demand for rental of used books with more than half of students renting such books.
ACCESSION #
58738922

 

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