TITLE

Confronting Opportunities and Hurdles in the Digital Transformation of College Textbooks

PUB. DATE
February 2011
SOURCE
Educational Marketer;2/14/2011, Vol. 42 Issue 4, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the issue confronting the digital transformation of college textbooks which is reflected on college students' perceptions on college textbooks in the U.S. According to several studies conducted, getting the lowest price led the list of value factors of etextbooks among student respondents. Steve Paxhia, president of Beacon Hill Strategic Solutions believes that offering materials for digital platforms will bridge the gap between digital and print textbooks.
ACCESSION #
58738914

 

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