Digital Momentum Grows, Distribution Shifts

January 2011
Educational Marketer;1/17/2011, Vol. 42 Issue 2, p1
Trade Publication
The article forecasts the growth in the demand for digital textbooks and educational materials in the higher education market in the U.S. in 2011. It notes that the development of new technologies including tablet computers and smartphones have driven the industry to accommodate electronic textbooks and materials for education. It adds that publishers continue to develop ways to provide online distribution services to meet the demand for electronic textbooks.


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