Disruption in PreK-12 Market to Continue in 2011

January 2011
Educational Marketer;1/ 3/2011, Vol. 42 Issue 1, p1
Trade Publication
The article offers projections for the PreK-12 educational publishing industry in the U.S. for 2011 to 2015. It expects that the industry will face various challenges posed by the condition of the country's economy as well as the implementation of different standards and curricula. Jacques Driscoll of Six Red Marbles emphasizes the importance of digital technology in curriculum development but expects that print will play a significant role in the industry's growth.


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