Print Still Reigns in College Textbooks

November 2010
Educational Marketer;11/ 8/2010, Vol. 41 Issue 22, p6
Trade Publication
The article reports on a survey conducted by the National Association of College Stores (NACS) OnCampus Research division on the proliferation of electronic textbooks (ebooks) in higher education in the U.S. Results indicate that 13% of college students purchased an ebook of any kind in the three months between July and September 2010. Another finding indicates that the primary reason of most students for purchasing ebook was because the book was required course material for class.


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