TITLE

Print Still Reigns in College Textbooks

PUB. DATE
November 2010
SOURCE
Educational Marketer;11/ 8/2010, Vol. 41 Issue 22, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a survey conducted by the National Association of College Stores (NACS) OnCampus Research division on the proliferation of electronic textbooks (ebooks) in higher education in the U.S. Results indicate that 13% of college students purchased an ebook of any kind in the three months between July and September 2010. Another finding indicates that the primary reason of most students for purchasing ebook was because the book was required course material for class.
ACCESSION #
58738871

 

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